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Avante — Legal

Privacy Policy

Senast uppdaterad: 2026-05-15

At Avante we take your privacy seriously. This policy explains, in a clear and transparent way, how we collect, use and protect your personal data when you visit our website, make a purchase or interact with us in any way. We follow the data minimisation principle — we only collect what is strictly necessary to run our business and give you a good experience. We never process personal data without a lawful basis, and we never share your information with third parties for marketing purposes.

This policy applies to Avante's e-commerce website. It does not cover external services or social media that you reach through links on our site. By using our website or our services, you confirm that you have read and understood the contents of this privacy policy.

1. About Avante (data controller)

Avante is a Swedish perfume collective and acts as the data controller for the processing of personal data described in this policy. This means we are responsible for handling your data in a lawful, secure and respectful manner in accordance with the EU General Data Protection Regulation (GDPR).

Company name: AVANTE (operated by Samuel Bamba)
Company registration number: 060424-1935
Address: Storgatan 38
Email: parfumsavante@gmail.com

We usually respond within 48 hours on weekdays.

2. What data we collect and why

Orders & purchases

When you place an order we collect your first name, last name, delivery address, billing address, email address and phone number in order to deliver your products, send order confirmations and meet our statutory bookkeeping requirements. Legal basis: performance of a contract.

Business enquiries (B2B)

Company name, registration/VAT number, company address and the contact person's name and email, in order to manage partnerships and wholesale orders. Legal basis: contract or legitimate interest.

Support & enquiries

Name, email address and the information you choose to include in your message. Legal basis: legitimate interest.

Product reviews

Name or alias and the content of your review. Legal basis: consent. You can request that a review be removed at any time.

Automatically collected technical data

  • Activity on the site (time on page, clicks, products viewed, cart actions)
  • IP address, browser type, operating system, device type and language settings

Legal basis: consent via the cookie banner and legitimate interest for basic website security.

3. Communication and marketing

Newsletter

We send marketing emails only if you have explicitly signed up. You can unsubscribe at any time via the link at the bottom of each email or by contacting us.

SMS and abandoned cart reminders

If you enter your number at checkout but abandon the purchase, we may send an SMS reminder. Reply STOP to opt out. Consent to marketing is never a condition of shopping with us.

Transactional messages

Order confirmations, invoices and delivery updates cannot be opted out of — they are necessary to fulfil the contract.

4. E-commerce platform and payments

Our payment processing is PCI DSS-certified and GDPR-compliant. All payments are encrypted to the PCI DSS standard. We never store full card details, CVV codes or other sensitive payment information on our own servers.

5. Who we share information with

We never sell your personal data and never share it for marketing purposes. We share only the necessary information with:

  • Payments: Stripe
  • Shipping & logistics: PostNord, DHL
  • Marketing & customer service: e.g. Klaviyo
  • Analytics & advertising: Google Analytics, Meta

All partners are bound by data processing agreements (DPAs). As some providers are based in the US, your data may be transferred there, always protected by the EU-U.S. Data Privacy Framework or the European Commission's Standard Contractual Clauses (SCCs).

6. Cookies

Analytics and marketing cookies are only enabled with your consent via the cookie banner. You can change your preferences or clear cookies in your browser at any time.

7. How long do we store your data?

  • Bookkeeping: 7 years after the end of the calendar year (Swedish Bookkeeping Act)
  • Customer service: up to 24 months after the case is closed
  • Marketing: until you unsubscribe
  • Reviews: until you ask for them to be removed
  • Technical logs: on an ongoing basis according to our providers' routines

8. Your rights under the GDPR

  • Access, rectification, erasure, restriction
  • Data portability, objection, withdrawal of consent

Contact us at parfumsavante@gmail.com — we respond within 30 days. You may also lodge a complaint with the Swedish Authority for Privacy Protection (IMY) at imy.se.

9. Data security

Our infrastructure providers use SSL encryption, firewalls and restricted access. In the event of a serious security incident, we will notify both you and IMY in accordance with the GDPR.

10. Minors

Avante is not directed at persons under 18. If you suspect that your child has submitted data to us, please contact us and we will delete the information.

11. Changes to this policy

The latest version is always available on the website. In the event of material changes we will notify you by email or with a clear notice on the website.

12. Contact

Avante — Storgatan 38 — parfumsavante@gmail.com — Reg. no. 060424-1935